General guidelines canâ€™t be applied to every business.
They listen too much to others
They mismanage money
They have trouble focusing
They don’t charge enough for their services
They don’t grasp the importance of creating a brand
They lack trust
They should have started sooner
How many of these mistakes have you made?
According to McPherson, branding yourself means making yourself visible and communicating via all avenues your personal value and what you stand for with total clarity and consistency.She said it is especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do in case they need your product or service.