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Glow in the Dark Blue Jeans

The jeans work because we apply a phosphorescent coating to the fabric in Japan.


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Custom Jeans from 3D Body Scans

The scans, says cofounder and recent Harvard Business School graduate Jamal Motlagh, helps Fitted Fashion derive a precise set of individual body measurements that he and his team can then use to make perfectly fitted clothing.


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Niche Biz: Custom Jeans

Richard, one of the cofounders, always had the idea but never really got to actually doing till he saw a inspirational article that was done on 3×1.


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Scratch and Sniff Jeans from Canada

Why smell like denim when you can smell like raspberries?