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Goodbye Price Tags

I asked how many they had to do.


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Looking for Cheaper Medicine, He Found a Biz Idea

They say there are markets for everything, but health care has historically been a tough one to navigate.


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Menu Mind Tricks

NY Mag: “In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.”


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Free Holiday Shipping At Walmart

Walmart ups the ante for holiday shopping.


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How To Tell If Your Price Is Right

Pricing has always been one of the greatest games in business.


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Should You Be Increasing Your Prices?

Pricing is about the value that the product offers relative to the next best alternative.


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Protecting Your Prices

OpenForum.com:

You don’t always have to slash prices to stay competitive.


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Biz Poll: eBook Prices

At issue is who controls how e-books are priced and what pricing flexibility publishers have when coordinating releases of their hardcover books with their e-book counterparts.


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Discounting Properly

Discount credibly.


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The Costs Of Lowering Your Prices

Before you decide to lower your prices, think about the message you are conveying to your customers and clients.


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