I asked how many they had to do.
They say there are markets for everything, but health care has historically been a tough one to navigate.
NY Mag: “In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.”
Walmart ups the ante for holiday shopping.
Pricing has always been one of the greatest games in business.
Pricing is about the value that the product offers relative to the next best alternative.
You don’t always have to slash prices to stay competitive.
At issue is who controls how e-books are priced and what pricing flexibility publishers have when coordinating releases of their hardcover books with their e-book counterparts.
Before you decide to lower your prices, think about the message you are conveying to your customers and clients.