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| Title | Author | Description | |
|---|---|---|---|
Tourism: The Business of Travel (4th Edition) | Roy A. Cook, Laura J. Yale and Joseph J. Marqua | Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself. | |
Misadventures of a Big Mouth Brit | Piers Morgan | Piers has a new job. He's off to be the "Nasty Brit" judging America's Got Talent—surely a role he was made for. And with unprecedented access to people, places, and parties on both sides of the pond, he'll get the inside scoop on the celebrity world. What could possibly go wrong? Well, it's not all smooth sailing. As well as foolishly embarking on a visit to the Playboy Mansion with his girlfriend he also becomes one of the only people to fall off the "idiot-proof" Segway (George Bush fell off one too). Somehow though, Piers still manages to get invited to all the best parties. From chinwags with Naomi Campbell to a cigar-smoking session with Arnold Schwarzenegger; hilarious tête à têtes with everyone from Boris Johnson to Cheryl Cole; and many bizarre encounters with the likes of Paris Hilton, Tony Blair, and Jay-Z; Piers is his usual candid, honest, loudmouth self as he lifts the lid on Tinsel Town. With the background cries of "Please don't embarrass us Dad!" from his sons, the Big Mouth Brit embarks on his hilarious American adventure, and suffers just a few mishaps along the way. | |
Tourists and Tourism: A Reader | Sharon Bohn Gmelch | The impact of global tourism research is evident throughout this meticulously edited collection. Embedded within a logical division of topics by thematic sections are over two dozen readings including nine brand new offerings by experienced international specialists in a range of disciplines. The globally diverse articles represent a generous mix of both foundational works as well as pieces that spotlight the latest ideas and issues in the growing field. Accessible in length and sophistication without being overly simplistic, the authoritative essays included in the second edition of the Gmelch volume make it one of the best single anthologies of social science research on tourism available. Appendices provide information on pertinent films and examples of behavioral guidelines written for tourists. | |
Historic Preservation: An Introduction to Its History, Principles, and Practice (Second Edition) | Norman Tyler, Ted J. Ligibel and Ilene R. Tyler | Historic preservation, which started as a grassroots movement, now represents the cutting edge in a cultural revolution focused on “green” architecture and sustainability.This is the only book to cover the gamut of preservation issues in layman’s language: the philosophy and history of the movement, the role of government, the documentation and designation of historic properties, sensitive architectural designs and planning, preservation technology, and heritage tourism, plus a survey of architectural styles. It is an ideal introduction to the field for students, historians, preservationists, property owners, local officials, and community leaders. Updated throughout, this revised edition addresses new subjects, including heritage tourism and partnering with the environmental community. 91 line drawings; 69 black-and-white photographs | |
The IT Payoff: Measuring the Business Value of Information Technology Investments | Sarv Devaraj and Rajiv Kohli | Does technology really add value? If so, when? What's the best way to quantify and maximize technology ROI? The IT Payoff gives you powerful new tools for answering critical technology investment questions. Discover where technology can add the greatest value; when to adopt new technologies; how to coordinate process and technology change, and more. Includes new metrics, hands-on templates, and a complete action plan for making smarter funding decisions! One of the 5 Best Technology Books as cited by About.com | |
Technology and the Future | Albert H. Teich | Technology influences society, and society influences technology--but how? The newly updated 11th edition of TECHNOLOGY AND THE FUTURE helps you answer that question and others with a diverse collection of articles and essays that examine the controversial technological issues affecting society. Written by technology critics and enthusiasts, the essays take you beyond definitions and descriptions and into the minds of some of the field's most respected thought leaders. Thoroughly covering the philosophical approaches and specific technologies, TECHNOLOGY AND THE FUTURE provides a unique and unparalleled overview of technology today. | |
Destination Culture: Tourism, Museums, and Heritage | Barbara Kirshenblatt-Gimblett | Destination Culture takes the reader on an eye-opening journey from ethnological artifacts to kitsch. Posing the question, "What does it mean to show?" Barbara Kirshenblatt-Gimblett explores the agency of display in a variety of settings: museums, festivals, world's fairs, historical re-creations, memorials, and tourist attractions. She talks about how objects--and people--are made to "perform" their meaning for us by the very fact of being collected and exhibited, and about how specific techniques of display, not just the things shown, convey powerful messages. Her engaging analysis shows how museums compete with tourism in the production of "heritage." To make themselves profitable, museums are marketing themselves as tourist attractions. To make locations into destinations, tourism is staging the world as a museum of itself. Both promise to deliver heritage. Although heritage is marketed as something old, she argues that heritage is actually a new mode of cultural production that gives a second life to dying ways of life, economies, and places. The book concludes with a lively commentary on the "good taste/bad taste" debate in the ephemeral "museum of the life world," where everyone is a curator of sorts and the process of converting life into heritage begins. | |
Marketing in Travel and Tourism, Fourth Edition | Victor T.C. Middleton, Alan Fyall, Mike Morgan and Ashok Ranchhod BSc. MSc. MBA PhD. FCIM | Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India). Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areasNew material on the role of e-marketing, motivations and consumer behaviourFive in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learningA companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning | |
Making Telework Work: Leading People and Leveraging Technology for High-Impact Results | Evan Offstein and Jason M. Morwick | While IT infrastructure, software, and hardware may set the stage for telework, Making Telework Work lays out in simple, straightforward terms what leaders need to know to integrate technology, manage knowledge workers and teleworkers, and drive competitive advantage for their organizations. From healthcare to hospitality to restaurant entrepreneurs, dozens of examples demonstrate how personal and organizational leadership can successfully transform the way technology is leveraged to increase overall productivity, achieve organizational goals faster and more cost-effectively, and compete for and harness the best and brightest talent while providing flexibility, connectivity, and enhanced collaboration. | |
Technology in World Civilization: A Thousand-Year History | Arnold Pacey | Most general histories of technology are Eurocentrist, focusing on a main line of Western technology that stretches from the Greeks is through the computer. In this very different book, Arnold Pacey takes a global view, placing the development of technology squarely in a "world civilization." He portrays the process as a complex dialectic by which inventions borrowed from one culture are adopted to suit another.Arnold Pacey is a physicist turned historian whose publications have contributed to the British appropriate-technology movement. He has written widely on science, technology, and agriculture. His previous books include The Maze of Ingenuity and The Culture of Technology. |
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