Leading greeting card publisher and franchisor, Card Connection, has today officially launched Gemz – a range of semi-precious gemstones incorporated into various themed gifts including bracelets, pendants and mobile phone charms, to be available in retail outlets in-time for Christmas.
“These two ranges of gifts cover the whole of the female market, Gemz being aimed at girls and teenagers, Gifts with Meaning aimed at ladies,” explains Natalie Galvin creative director of Card Connection. “Both products have been specifically developed for our Gift Connection range, so are exclusive to us.”
“The two-sided retail displays are compact and have two gem collections per facing and sit easily on counter tops and shelves,” continues Galvin. “We anticipate the accessible price point of the Gems will appeal to both planned and impulse purchasers – particularly for stocking fillers up to Christmas.”
Card Connection’s network of franchisees specialise in supplying greeting cards on a consignment basis to around 15,000 retail outlets countrywide. Customers include convenience stores, sub Post Offices and petrol station forecourts as well as numerous national accounts.