Balihoo, the premier provider of marketing technology and services to franchise organizations, announced today that they will be demonstrating Balihoo Marketer Edition in booth #1509 at the International Franchise Association Annual Convention in San Diego February 14th-17th.
Balihoo Marketer Edition is revolutionizing the way franchisors implement distributed demand-generation efforts by centralizing the management and execution of all local marketing activities. Providing a branded environment, Balihoo streamlines the process by which local franchisees access and customize franchisor-approved creative and launch demand-generation campaigns across all mediums.
The International Franchise Association is the only national trade association that represents all aspects of the franchise community. The theme of their 2009 convention — “Franchising: Building Local Businesses, One Opportunity at a Time” — speaks directly to the solution that Balihoo brings to the franchisor/franchisee relationship of enabling local demand-generation.