Krispy Kreme Doughnut Corporation announced today that it has awarded development rights to Dough Nut, LLC for 21 Krispy Kreme retail locations over the next seven years in the greater Philadelphia market, which includes southeastern Pennsylvania, southern New Jersey and northern Delaware. Dough Nut, LLC is owned and operated by Keith Morgan, the former CEO of AAMCO Transmissions, the largest and best-known franchise company in the transmission and powertrain repair business. Keith is partnering with Brian Zaslow, who serves as Managing Director of Dough Nut, LLC.
Brian is a marketing veteran with extensive food service experience, most recently as Vice President of Marketing for a $2B division of ARAMARK Corporation.
The first new Krispy Kreme shop in the market is expected to open in late 2010.