Business Today Egypt:
It took Raymond Kroc, the founder of McDonald’s, years of tinkering before he figured out what cuts of meat make the best burgers, the fastest way to pour milkshakes and exactly how much chicken to put into a McNugget.
The results of Kroc’s ingenuity were history making. McDonald’s went from a roadside burger shack to one of the world’s biggest companies in under two decades.
While not everyone can do that, experts say a growing number of local business people are benefitting from the wisdom of Kroc and other iconic business figures by jumping on the franchising bandwagon.
In 2009, local investors poured LE 42 billion into franchise operations, up from LE 22 billion in 2004, according to the Egyptian Franchise Development Association, an industry group. Its general secretary, Hussein Abou El Fath, says that figure is expected to double in the next three years. Read more.
