Gabriel who has bought the Armagh and South Tyrone regions will also take on part of the County Down area as part of Card Connectionâ€™s strategy to encourage franchisees to take advantage of economies of scale through running bigger businesses.
â€œGabrielâ€™s experience in managing a large team of people in his previous role as a busy pub and restaurant owner will make him ideally placed to manage an expanding Card Connection franchise,â€ confirms Andrew Cutler, franchise director at Card Connection. â€œGabriel has already acquired two vans, a warehouse and is employing a former colleague, so now heâ€™s really ready for business.
â€œWe have found that our most successful franchisees and those that run the most profitable operations run larger territories, usually employing a small team of staff to pack and distribute cards from a warehouse, using liveried vans,â€ continues Cutler. â€œTherefore, we are encouraging both existing and new franchisees to take up the option of managing a more substantial operation. Gabriel has already stepped up to this challenge by adding part of the County Down area to his new territory. As a result – once he is up and running – he will undoubtedly see the benefit of this strategy in significantly improved profit margins.â€
Card Connection itself is one of the UKâ€™s largest card publishers and is the market leader in the franchised distribution of greeting cards. Using a proven system, franchisees place greeting card ranges in retail outlets on a â€˜consignmentâ€™ basis. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the companyâ€™s excellent reputation especially within the convenience sector. Card Connection supplies numerous national accounts, which include the likes of Welcome Break, Total, Budgens, Londis, Spar and Shell.