Franchise Update Media Group, the leading industry resource for franchise development, today announced the 2009 Annual Franchise Development Report (AFDR), which identifies the latest sales and marketing industry intelligence, including top lead-generation sources and sales trends. The report is based on a survey of 148 franchisors representing 57,000 units.
â€œAn interesting aspect of the 2009 report is that franchisors successfully hitting their goals are focused more on multi-media programs using new and traditional sources for generating leads and closing deals,â€ said Steve Olson, publisher of Franchise Update Media Group. â€œAggressive franchisors recognize that prospective franchisees must be reached in a variety of ways, and are also beginning to incorporate sources such as YouTube, Craigslist, business and social networks into their recruitment plans.â€
Each year, leaders of the nationâ€™s top franchises look forward to the report, which provides timely information and benchmarking data from franchise organizations actively expanding their systems. The report provides insight into success drivers and sales trends for the coming year, enabling franchise development executive to evaluate and analyze their internal procedures and processes so that they can make necessary adjustments to achieve their growth objectives.
â€œHistoric trending of sales and lead sources is critical, must-have information for development executives,â€ said Cynthia Gartman, president and chief operating officer for Country Place Franchising.
Elise Hansen, franchise development coordinator for ChemDry says, â€œItâ€™s great knowing where everyone else is at. The performance measurements for sales follow-up showed what weâ€™re doing right, and where we can improve our efforts.â€
Copies of the 2009 Annual Franchise Development report are available now, and can be ordered online at www.franchiseupdate.com/afdr. Reports ordered before Oct. 31, 2008 are available for $299, and after that date, will be available for $399.
About Franchise Update Media Group
Founded in 1988, Franchise Update Media Group (FUMG) produces the most highly regarded, popular online sites, magazines and conferences in franchising today. Franchise UPDATE and Multi-Unit Franchisee are the leading independent franchise magazines, and Franchising.com, mufranchisee.com and FranchiseUPDATE.com provide the latest industry resources, news and information. The Multi-Unit Franchising Conference, and Franchise Leadership & Development Conference are the premier events in the industry. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.