Crain’s Chicago Business:
McDonald’s Corp. wants to bump its popular double cheeseburger off the Dollar Menu for a less cheesy sandwich.
The Oak Brook-based fast food giant confirmed Tuesday that it is asking franchise leaders to support the new sandwich, to be called the McDouble, which would have two hamburger patties and one piece of cheese.
Franchisee leaders are recommending their colleagues vote to approve the new sandwich, according to a memo obtained by Crain’s. The memo notes that the new double hamburger with one piece of cheese would sell on the Dollar Menu, while the double hamburger with two pieces of cheese would be sold at a higher price.
“The recommendation to add McDouble to our popular Dollar Menu reflects that we’re . . . providing our customers even more choices, with the everyday affordability our customers expect,†McDonald’s said in a statement. “The recommendation to adjust the price of the Double Cheeseburger allows us to continue to provide the same great-tasting burger our customers know and love, still at a great value.†Franchisees are scheduled to vote on the proposal in November.
