What’s In, What’s Out In Franchising


The phenomenal growth of the multibillion-peso franchising industry in the Philippines could not have been possible without the guiding role of franchise consultants.

These consulting firms continue to fine-tune the craft of cloning modest-sized Filipino businesses into successful multiple-outlet franchised operations. In the process, they have also helped ease the startup or expansion pains of both franchisor and franchisee.

For RK Franchise Consultancy, the success of franchising in the Philippines comes hand in hand with a rising awareness among Filipinos to go into business.

Owned and managed by Rudolf Kotik and Margarita Nacua, RK Franchise has to date guided more than 300 companies in fording the road to franchising. Their clients include food carts to call center operations.

Before coming to the country in 1988, Rudolf, an Austrian, had worked for European franchise divisions of several companies including McDonald’s and a hotel chain. He made his first home in Cebu, where he brought in foreign brands for local businessmen interested in franchising. Read more.

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