Pam Klumpp, a Traverse City mom of three, brainstormed a new business when she wondered out loud how to reuse scrap material from a family friend’s banner-making company. Like many people in her community, Pam recycles plastic, glass and paper and has tried to live a green life. Her husband, Brian, works in a green industry, selling electric cars and scooters. Now, they’ve gone green again with priorLIFE, which recycles old banners into statement-making totes and bags. “I thought there was an opportunity to create something new,” says Pam. “And the beauty of it was that it was out of something old. It just felt right.”

Logo from priorLIFE.