Rita Restaurant Corp. of Madison, Ga., announced today its first-ever franchising program for its flagship brand, Don Pablo’s.
The company plans to franchise many of its existing 40 company-owned restaurants as well as new Don Pablo’s restaurants. Plans call for 30 franchised restaurants by 2012.
“Don Pablo’s is a brand with a great legacy and legions of fans. This franchising program will help us build the brand by partnering with great restaurateurs in-market. Our franchisees’ operational prowess combined with our great brand and excellent locations will fuel our growth plans,†said Kurt Schnaubelt, executive vice president, franchise development for Rita Restaurant Corp. “Don Pablo’s is one of the great American restaurant brands known for great food, warm hospitality and a terrific value. We’re excited to share that with our franchise partners.â€