Everyone loves talking about Twitter’s business model – because there isn’t one yet, and they’ll keep talking about it until there is one.
But it’s becoming more clear that while a business model is of course important, Twitter is perhaps the perfect example of a company that can afford to take its time in finding the one that is perfect for it.
That’s because other businesses are building so much on top of the micro-messaging service and using it for their own services.
Less altruistically, some businesses have discovered that Twitter is an effective way of communicating with consumers.
Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.
Photo by Twitter.