ViSalus Sciences has decided to cap off a remarkable year with an announcement sure to have its community revved up for an even bigger 2009. The health and wellness company has come to be known not only for its cutting-edge product line, but also for boasting one the most aggressive and rewarding car bonus programs in the Direct Sales Industry today – The ViSalus BMW Program.
This incentive, dubbed “The Ultimate Business Driving Machine” promotion when it launched in late 2006, allows ViSalus Distributors to qualify based on sales volume for a monthly bonus to be used towards the lease or purchase of a black BMW. In only two years, the program has welcomed an astounding 688 qualifiers, all of whom are recognized on stage at ViSalus national events and handed a “TOLD U SO” license plate as they join the “Bimmer Club.”
“We all knew when we came up with this program that we were going to have some people taking serious action to qualify for the Bimmer Club,” said ViSalus Founder and Chief Marketing Officer Blake Mallen. “What we never anticipated, however, is the sheer volume of people who are now driving their dream cars just two years later.”
Fellow Co-Founder and ViSalus Chief Sales Officer Nick Sarnicola echoed Mallen’s sentiment. “The most rewarding thing to watch happen for me isn’t just making it possible for people to drive such incredible cars,” Sarnicola said. “The really fun part for me is watching how a person’s ViSalus business takes off AFTER they get their BMW. It’s an absolutely unbeatable marketing tool. You can’t argue that the business works when that ‘TOLD U SO’ plate passes you on the road.”
Logo from ViSalus Sciences.