Franchise Key:
Tour operators, Thomas Cook, are planning to launch a new hotel brand, Sentido, this winter.
According to a report in the magazine, fvw soll, Sentido is to be operated via franchising.
Just recently, competitors TUI had announced that they are intending to launch a franchise hotel chain called Sensimar next summer.
The Sentido hotels are to be four and five-stars businesses.
They will offer fitness and sport facilities as well as entertainment and shall be targeting families and couples.
Plans are for 70 Sentido hotels to be set up over the next three to four years.
The first 19 resorts will be in Spain, Cyprus, Egypt, Greece, Kenya and Tunisia.
