Franchising:
Kwik Kopy print franchisees are holding their own in the downturn, recording a seventh consecutive year of growth through 2008. According to David Bell, managing director of Kwik Kopy Australia, the current climate of economic uncertainty is providing opportunity for franchisees to increase their business share.
“In the current climate all companies are looking at their cost structures and considering what changes they can make to reduce costs,” said Bell. “The industry is very fragmented which means that those who are fleet-footed are able to pick up business that others are not able to respond to quickly enough. Typically, when times are tight customers order shorter runs more frequently. Our franchisees are profitable, well-capitalised, have a strong support network around them and are successfully competing on price against the larger printers on this business, whilst the independents are often too small to tackle corporate needs.”
Kwik Kopy Hilton (Adelaide, SA) franchisee Garth Anesbury said 2008 was a record year for his business.
