Inc.:
1. Major advances in Technology and Communication. 58% of women CEOs of million dollar companies consider technology as vital to the company’s survival, both as a means of production as well as communication.
2. Importance of Self-branding. Acquiring clients is as much about selling yourself as it is about selling your product. Nowadays, with the advent of online marketing, crafting a positive image is key for women in business.
3. Greater Media Visibility. From Mary Tyler Moore to Xena: Warrior Princess, television has been redefining the roles of women in society. This redefinition isn’t limited to drama and comedy; news reports of successful women have increased 11% in the past decade.
4. Increase in Government Incentives. The U.S. government currently offers a plethora of tax, loan and cash incentives to female CEOs and business owners. In addition, the government plans to set aside 5% of federal contracting dollars to woman-owned small businesses.
5. The Next Generation. Many Generation Y and late Generation X-ers aggressively seek careers where they can work on their own terms. This new workforce stresses free time and personalized communication over high-paying salaries and antiquated formalities.
Photo by sachyn.