The Washington Post:
Amway Global will sponsor Major League Soccer’s San Jose Earthquakes beginning this season in a three-year deal featuring the cosmetic and health products company’s name on the front of the team jerseys, the companies said.
Amway, the North American part of the Alticor group of companies, and the Earthquakes are scheduled to formalize the agreement on Tuesday. Under the deal, the Amway Global logo will be on all team gear as well as signs at home games.
Terms of the deal were not disclosed, but officials familiar with the agreement said it is in the range of $2 million to $3 million a year.
“It’s the only sport in North America where you can advertise your name front and center on the jerseys,” Steve Lieberman, managing director of Amway Global, said in a telephone interview.
Logo from Amway.