Dunkin’ Donuts has brewed a Brand Keys “three-peat.” For the third year in a row, Dunkin’ Donuts, America’s all day, every day stop for coffee and baked goods, ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. Brand Keys, Inc., a research consultancy considered the world leader in customer loyalty and engagement metrics, conducted the national survey. According to the survey, Dunkin’ Donuts was the leading brand for consistently meeting or exceeding customer expectations.
“We are extremely excited and grateful to have earned the top ranking for customer loyalty three years running,” said Frances Allen, Dunkin’ Donuts Brand Marketing Officer. “This great honor is a testament to our franchisees, who strive every day to deliver high-quality coffee and baked goods with fast and friendly service. As a result of their efforts, Dunkin’ Donuts has become a daily ritual in millions of our customers’ lives.”
“Dunkin’ Donuts’ third Customer Loyalty and Engagement award is a tribute to the brand’s ability to provide customers with more than just high-quality coffee and baked goods,” said Robert Passikoff, founder of Brand Keys. “Today, value matters more than ever to consumers, and in terms of service and quality and variety, Dunkin’ has been able to meet consumers’ very high expectations in a tough marketplace. We applaud their success.”