Dickey’s Barbecue Pit Partners With ZeeProbe To Launch Nationwide Customer Satisfaction

Franchise Wire:

Dickey’s Barbecue Restaurants, Inc., parent of the nation’s fastest growing barbecue restaurant chain Dickey’s Barbecue Pit, recently debuted a nationwide customer satisfaction program.

Listening and responding to customer’s experiences, perceptions and feedback has always been at the forefront of Dickey’s philosophy, but the company did not have an efficient way of measuring satisfaction at the local, regional and national levels.

Dickey’s underwent a rigorous selection process and selected ZeeProbe to implement the program nationwide. “To continue our customer centric strategy, ZeeProbe is helping us to implement an online customer satisfaction tracking program brand-wide that will allow franchisees, field and corporate personnel to gain rapid and insightful information from our customers and convert the insights into increased revenue through rapid response, operational enhancements and creation of relevant marketing programs and initiatives”, said Roland Dickey, Jr., President of Dickey’s Barbecue Pit. “We felt that ZeeProbe offered what we were looking for in a research partner in terms of their online customer satisfaction customized tracking technology and franchise experience.”