Idea: Filling Potholes with Ads

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This is interesting. Could it work for your business?

Don’t be surprised if you see Col. Sanders out filling potholes. In an unusual cause-marketing push, KFC is tackling the pothole problem in Louisville, Ky. in exchange for stamping the fresh pavement with “Re-freshed by KFC,” a chalky stencil likely to fade away in the next downpour.

Would other companies pay for this type of service? Definitely. There’s a real bizop here.

via MR.

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