Church’s Chicken is taking speed to another level in the fast-food business.
The Atlanta-based chicken chain unveiled Wednesday in Lawrenceville a new store concept — a modular restaurant that can be plopped down, assembled and running in less than three days.
The new store also will cut about 20 percent to 30 percent of the construction cost compared to a traditional restaurant, Church’s said.
The modular restaurant adds speed and savings to Church’s as it pushes for growth in a competitive market, said Harsha Agadi, Church’s president and CEO.
“In our business in fried chicken, we need to watch the pennies all day long,†Agadi said. “This is how we deliver value to our customers.â€
The first of the new modular restaurants arrived with great fanfare to a Lawrenceville shopping center off New Hope Road.
About 50 Church’s franchisees flew in from around the United States to check out the concept. Lawrenceville Mayor Rex A. Millsaps declared the day Start Up a Franchise, Start Up the Economy Day. Read more.
