photo credit: h.koppdelaney
FrontLine Results Blog posted an article that I found to be a very interesting view on how to look at problems in your business. While most of us see problems or potential problems as another hurdle that we have to get over and over come, it is suggested that they be seen as good motivators instead.
When you really sit back and think about it, what would motivate you more a reward or staying away from a complicated issue or painful issue? If given the choice I know I would choose to stay away from the problem to begin with and that would be reward enough.
First highlight the problem your typical clients have and then tell them how wonderful things will be with your solution.  This is a really strong combination of motivators that will resonate with people who are in the market for what you offer.
If given the choice, what would you choose?