Students in the Advanced Personal Selling and Sales Negotiations course at Illinois State University, along with Mike Muriel of Vector Marketing Corporation, recently donated $5,000 from the class’s sale of Cutco cutlery to the Midwest Chapter of the Starlight Children’s Foundation, located in Chicago, Illinois.
Vector Marketing is the direct sales division of Cutco Cutlery Corporation, a 60-year old manufacturer and direct seller of high-end kitchen cutlery based in Olean, New York. Muriel, division manager of Vector’s Chicago division, met several times throughout the semester with the students on campus, training them to sell the cutlery. The students and Muriel chose to donate their commissions earned from the sale of the Cutco products to the Starlight-Midwest Children’s Foundation.
The announcement was made by Dr. Jill Attaway, Professor of Marketing at Illinois State University. The proceeds from these sales will be used to purchase a Fun Center(TM), a mobile entertainment unit containing a DVD player and the latest Nintendo game system that roll bedside in hospitals to provide fun and distraction for pediatric patients.
Logo from Vector Marketing