photo credit: DavidErickson
We have all seen a number of logos whether it be on billboard signs, products, doors of a company, flyer’s and more, we have all at some point stopped and said to ourselves “why on earth would you pick that for your logo?” Logos can do wonderful things for your company if the appropriate one is picked, however, they can also cause a lot of damage to your company if they are not such a great logo.
A good logo withstands the test of time. It may need some touchups to keep it fresh and prevent it from looking dated our out of style, but that’s all it should require. Changing your logo when it already has memorability in place is bad for your branding.
Create a logo that is unique and hard to forget by your customers, make it a memorable logo that stands out in the minds of your customers no mater where they are. Another component of a great logo is one that further follows up on your brand and the marketing message you send out, the logo should be like an extensive to those two things already set in place, as suggested on Men With Pens.