Some successful business ideas come from childhood.
As a child, Nicole Simon’s mom would make her special walnut recipe for friends and co-workers during the holidays.
Friends asked for their delectable walnut treats that making it and giving it as holiday gifts became the tradition in their household.
They decided to add a fun element by adding a fortune into each bag as a reminder of how fortunate they felt each year as their giving list grew.
In December 2002, Nicole was urged to find a way to make their nuts more accessible to everyone. She sold her special walnuts, Fortunuts — which she describes as, “a little bit of sugar, a dab of salt and a whole lotta love” — to the public at The Santa Monica Farmers Market, in Los Angeles.
The nuts came in Chinese take-out boxes, with fortune messages, and they were a huge success.
Photo by Fortunuts.