IT Business Net:
Vector Marketing has begun a partnership with Delia Passi, founder of WomenCertified® and author of the book, “Winning the Toughest Customer: The Essential Guide to Selling to Women.”
Passi, the nation’s leading expert in selling to women, served as the keynote speaker at Vector Marketing’s recent Representative Development Conference in Phoenix, Arizona. Passi’s involvement in the conference signals Vector’s commitment to offering expert insight to its sales force about this vital demographic. The next step will be providing an opportunity for Vector Marketing representatives to become WomenCertified® and provide improved service for their customer base.
As the keynote speaker at the conference exclusively for Vector’s top-selling representatives, Passi gave the audience an introduction to the certification program and supplied the representatives with tips that can be immediately applied to their customer presentations.
“In most cases, it’s the woman who ultimately makes the decision regarding which Cutco products to buy, so it was only fitting that we bring in WomenCertified® and offer our representatives the opportunity to take their business to the next level,” says Sarah Baker Andrus, Director of External Relations and Academic Programs for Vector.
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