In my humble opinion, I want four (types of) things to happen:
1. SEARCH RESULTS. First and foremost. The instant barometer of your brand. Because if you don’t exist on Google, you don’t exist.
2. SILENT DIALOGUES. This comes second. This is the stuff people think when they see your name.
3. IMMEDIATE ACTION. That’s what you want to happen next. People impelled to click and explore you and your business further.
4. CONTACT. Here’s the final step. After people have Googled you, reacted and taken initial action, this is the crucial component. It’s when you compound attraction with outreach. Because ideally, you’d like people to email, call or reach out to you in SOME way.
Photo by Google.