How can you make the PR process work for you?
Let me walk you through 10 rules you need to create an effective PR plan to give your product competitive advantages in your market:
1. Know your market.
2. Identify the product benefits relevant to your market.
3. Establish your product as unique.
4. Source and use testimonials.
5. Target the media used by your target market.
6. Prepare your press release to be printed as is.
7. Sell your release.
8. Follow up.
9. Keep in contact.
10. Use a photograph.
Photo by nkzs.