Niche Biz: Bella Umbrella


CNNMoney.com:

Weddings aren’t easy, particularly if you want an event that’s both unique and personal.

Just ask Jodell Egbert, who came up with an elegant (and marketable) solution to the problem of getting married in rainy Seattle.

Eschewing the traditional white tent, she bought a collection of colorful vintage umbrellas for her guests and then handed them out as favors.

In 2002, Egbert launched her business, Bella Umbrella, which rents and sells umbrellas to like-minded brides.

Photo by Bella Umbrella.

Leave a Comment

Your email address will not be published. Required fields are marked *