Chain Leader:

What do you do when your industry is crumbling? Downsized real estate executive David Grossman, a former Director of Restaurant Leasing with General Growth Properties, has used the downturn in the economy and his subsequent layoff to secure the master franchise rights for hot concept Freshii and has struck gold. The fast casual Freshii is known for its modern, hip vibe and convenient, healthy and delicious meals and snacks.

In December of 2008, David was downsized from his job as a real estate executive with General Growth Properties, where he had worked for the past 12 and a half years leasing spaces to hundreds of different restaurants ranging from Mrs. Fields Cookies and Wetzel’s Pretzels to McDonald’s, Corner Bakery, Panera Bread, Olive Garden, Cheesecake Factory and many more. Prior to General Growth Properties, Grossman had worked with Subway Corporation for seven years opening more than 100 restaurants in the Chicago area.

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