Converting an existing business to a franchise can give yourself a better chance of weathering the economic downturn.
Many established businesses, some with tens of outlets, some with hundreds, or even one with thousands, are currently exploring the advantages of converting some, or all of them, from company managed outlets to franchised. In doing so, the costs and hassles of the day to day operation of the business are transferred to the franchisee who may be the previous manager, but is now more motivated to operate it more profitably because it is their own business.
One of the biggest benefits of conversion franchising is that it provides the franchisor with a team of motivated business owners, who will be dedicated to growing their own business for the personal reward it offers.
The assumption is that they will be more enthusiastic and energized than an employed manager, whose only financial interest in the business is the salary it provides.
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