Business Wire:

Domo, the fuzzy brown creature with a trademark enigmatic open-mouth expression, takes 7-Eleven® stores by storm this fall. From collectible Slurpee® cups filled with Fuji Frost by Fanta, and flocked Slurpee character straws to Big Bite® hot dog containers, coffee cups and even an exclusive Domo Attack! Energy drink, Domo will have 7-Eleven customers seeing brown, interrupted by red and sharp white teeth.

Created by Japanese illustrator and director Tsuneo Goda as the mascot for Japanese public television station NHK in 1998, Domo has a unique look and personality that quickly catapulted the character into one of the Internet’s biggest sensations. Domo has achieved pop culture super-status through user-generated content and thousands of viral videos on popular websites like YouTube, Facebook and Flickr.

“Fuji Frost has a sweet red-apple taste, which is a tongue-in-cheek choice since apples are the one food Domo doesn’t like,” said Jay Wilkins, 7-Eleven category manager for proprietary cold beverages. “Because Domo loves Slurpee drinks and appears everywhere in our stores, theoretically Fuji Frost Slurpee drinks are Domo-proof.” Fuji Frost is named for Mount Fuji, Japan’s most well-known landmark.

A new three-part webisode, which can be viewed exclusively online at and, tells the story of Domo and his friends on a quest for a Slurpee beverage. Each of the 30-second segments will debut weekly on the two websites starting Oct. 1. The stop-action animated Domo video was created and produced exclusively for 7-Eleven by dwarf inc., the Japanese animation company that originally created Domo and all his friends.