Did Sears Just Win Online Book Biz?

Fast Company:

Last week, Wal-Mart cut the price of some popular new books to just $10, a slice of over 60%. Not willing to be out-done on home turf, Amazon matched them. Wal-Mart went down to $9. Amazon went to $8.99. Target jumped in tardily at $8.99. Then Sears jaunted into the battle and dropped some serious knowledge: books for free.

How? Buy any one of those deep-discounted books at Target, Wal-Mart, or Amazon, and send Sears the receipt at [[email protected]], and they’ll give you a credit of $9 towards anything you buy from Sears online.

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