Thai Food Chain Minor To Enter India

Hindu Business Line:

Thailand-based Minor Food Group will enter the Indian market next year and plans to bring three of its major brands of ice-cream, pizza and cafe.

The company, which owns the ‘Swensen’s’ brand of ice- cream chain along with fast food brand ‘The Pizza Company’ and coffee chain ‘The Coffee Club’, plans to set up operations in India by mid 2010 through the franchise route.

“We have appointed a master franchisee for Swensen’s in India and the first restaurant will be opened in Bangalore by the middle of next year. We plan to open one new Swensen’s (outlet) every month in the country,” Minor Food Group General Manager (Franc hising) Mr Gary Moore said.

He, however, refused to disclose the identity of the master franchisee citing confidentiality agreement.

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