GreenBiz reports that since joining the Coca-Cola Company in 1997, Scott Vitters has gone to work most days with one question on his mind:
How do we get to our vision of a 100 percent renewable, 100 percent recyclable bottle?”
It’s a simple question, with anything but a simple answer — getting to a renewable, zero-waste bottle requires technology breakthroughs, favorable economics that will drive recycling, changes in human behavior and supporting policy from governments around the country, if not around the world.
This winter, though, Coca-Cola is taking a meaningful step toward its goal with the introduction of what it calls a PlantBottle — a bottle made of PET plastic, 30 percent of which is sourced from Brazilian sugar cane and molasses.
“It’s incredibly exciting for us to be able to see a route forward to zero waste,” says Vitters, who is head of global sustainable packaging for Coca-Cola.
Photo by Coca-Cola.