Zrii Settles Suit Against LifeVantage

Salt Lake Tribune:

Utah-based Zrii LLC, a marketer of nutritional fruit drinks endorsed by popular doctor Deepak Chopra, has agreed to settle a flurry of lawsuits filed after a senior-management rebellion against its owner and CEO lead to a mass exodus.

Competitor LifeVantage Corp. of San Diego paid $400,000 to Zrii. The California company is where several former Zrii managers went to work after leaving the Draper company in February.

Zrii sued LifeVantage, claiming it had conspired with the executives to either take over the Utah company on the cheap or ruin it.

A federal judge in California signed an order this week dismissing the case. Zrii also agreed to settle lawsuits filed in Delaware and Utah against the managers, top independent distributors and employees who were fired or quit after an attempt to buy the company from CEO William F. Farley failed.

LifeVantage CEO David Brown said Wednesday that in the settlement, his company did not admit to any interference with Zrii. “We continue to maintain that, while the circumstances were unfortunate, we didn’t do anything wrong. We understand that maybe there were some hurt feelings, but I think all sides thought it was the best thing to move forward and get it behind us.”

Logo from LifeVantage

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