Trendwatching.com has put together a list of 10 consumer trends for the new year.
Business As Usual
Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and de-manding consumers around the world.
Whatever it is you’re selling or launching in 2010, it will be re-viewed ‘en masse’, live, 24/7.
Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months.
Online lifestyles are fueling and encouraging ‘real world’ meet ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future.
To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it ‘easy for consumers to be more green, by restricting the alternatives.
Tracking & Alerting
Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers ex-pand their web of control.
Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for con-sumers.
With hundreds of millions of consumers now nurturing some sort of online pro?le, 2010 will be a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services.
2010 will be even more opinionated, risquÃ©, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
Photo by vygnyo.