photo credit: cloudsoup
Imagine trying to build a national food retailing business based on mail order, far-flung distributors, and trade shows–without using the Internet. No e-mail newsletters or Web site for taking orders and handling complaints, no Facebook fans, or Google ads, or Twitter following.
That’s not all. Imagine doing it without using cell phones or computers. No BlackBerry for expediting orders. No CRM software for segmenting customer lists. Absolutely no texting.
Let your imagination go a little further and picture doing it without driving a car or without using electricity. No quick trips to the post office to ship orders, and no fax machine, scanner, or copier.
This is the world of Miller Farm, a Pennsylvania food producer that has grown to $1.8 million in annual sales from less than half that four years ago. The farm is so busy it’s turning away orders from food cooperatives around the country.
Read the rest at Business Week.