Katherine Lewis at CurrentMom is often asked about Twitter for small business, either by independent consultants or business owners. And her answer is always the same: if your customers and competitors are on Twitter, you need to be too.
1. Follow Competitors and Customers
2. Tweet Useful Information — But Not Too Much
3. Monitor Your Brand
4. Advertise Events, Discounts and Contests
5. Give More Than You Get
Photo by Twitter.