Katherine Lewis at CurrentMom is often asked about Twitter for small business, either by independent consultants or business owners. And her answer is always the same: if your customers and competitors are on Twitter, you need to be too.

1. Follow Competitors and Customers

2. Tweet Useful Information — But Not Too Much

3. Monitor Your Brand

4. Advertise Events, Discounts and Contests

5. Give More Than You Get

Photo by Twitter.

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