The health products direct-sales company Nu Skin Enterprise (Thailand) is aiming for 20% sales growth to 1.8 billion baht this year, spurred by heavier promotion of its top-selling LifePak dietary supplement line.
General manager Pakapun Leevutinun said health consciousness was growing rapidly in Thailand and LifePak was well-known among its existing customers and generated highest revenue to the company.
Consequently, if the company seriously promotes the product, it will help to attract new customers and lift sales this year.
“Our plan during the first half of this year will focus on Live Young and anti-ageing products because consumers are beginning to look after their health seriously,” she said.
Activities have been prepared to encourage sales among a larger group of customers. Nu Skin will continue to stress providing effective training for sales agents along with incentive trips to build morale in order to achieve targeted sales growth of 20%.
Logo from Nu Skin