Blimpie®n, America’s Sub Shop®, unveils a new restaurant design that melds the past with the future by incorporating classic, contemporary Americana design concepts.
The restyled Blimpie has a functional, friendly Mid Century Modern inspired atmosphere dedicated to delivering delicious, quality food. This redesign features a natural-looking décor and architectural elements, including warm lighting and iconic photography displayed on the walls. The vision was developed by Blimpie’s design partner 602 Design with Mid Century Modern design cues taken from Charles and Ray Eames works.
Established in 1964, it’s more than fitting that the new Blimpie look is reminiscent of this well-recognized period in architectural history. The redesigned Blimpie stores will feature a subtle color palette, light-stained tables and chairs with splashes of bright-colored hues throughout. The classic photography will feature the fabric of everyday American lives, from musical instruments and cars to clothing styles, surfing and more. Natural design elements, such as steel and wood, are integrated into the intrinsic nature of the design itself. Read more.