Insurance may not be the most exciting field, but opportunities abound for businesses owners willing to break away from the traditional corporate model and add their own spin, according to a story at Inc.com.
That’s exactly what Chris Jordan did last March when he left his corporate insurance sales job and founded Atlanta Insurance Live, a home-based sole proprietorship that is built on the premise of interacting with clients virtually.
Jordan maintains a video blog about insurance issues and chats live with customers through his website. He employs a casual style and remains transparent about his home-based status — as a new way to market his business and dispel the stigma of stuffy insurance agents in suits and ties, in order to attract a younger demographic.
So far, it seems to be working, with a steadily growing customer base.
Photo by Inc..