Dymocks customers are set to reap the benefits of the new Booklover’s Rewards program, following the announcement that the retail book franchise has partnered with Vii, a retail customer loyalty specialist.

The franchise’s new POS software from Advance Retail Technology combined with the partnership with Vii will help Dymocks to take its Rewards program to the next level.

The new system will allow customers to be identified at the point of purchase and transactions can be processed without the need for a card.

Customers can also access their Booklovers rewards balance in real time with an enhanced website where members can view the latest offers and update changes to their membership details.