Malaysian Franchise Brands Aim To Expand Footprint In West Asia


Malaysia will showcase its leading franchise systems at the third Malaysia Services Exhibition (MSE) 2010 here next month, as they sense further opportunities in the rising brand consciousness among the multinational Gulf communities.

Malaysian Trade Consul in Dubai, Datuk Dzulkifli Mahmud, said the show would allow Malaysian franchises to explore and forge partnerships in the vast West Asian market, for which Dubai is the prime hub for networking and sourcing.

“Malaysia is home to nearly 400 franchise systems today, of which 262 are home-grown and the rest, foreign.

“The strongest of these brands will be showcased during MSE 2010,” he said in a statement on Wednesday.

The April 13-15 show, organised by Malaysia External Trade Development Corporation (Matrade), will be held at the Dubai International Convention and Exhibition Centre.

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