The Des Moines Register:
If you believe Meg Fisher, a new way of shopping for children’s clothes is about to emerge from the clutter on her parents’ dining room table.
“It’s a new and fun way for moms and grandparents, pretty much anyone who has children in their lives,” Fisher says of Lincoln & Lexi, a roughly three-week-old clothing business she launched after graduating from Drake University in December. “I feel it could be the next good way to start shopping for kids. It’s more relationship-based, because it’s in your own home.”
Of course, right now, it’s mostly in her parents’ home near Adel. But it travels. (In two plastic tubs.) Which is sort of the point.
Fisher, 21, hopes to corner the multilevel market in children’s fashions by offering an exclusive line of baby blankets, clothing and accessories for sale via a combination of the Internet and, mostly, home-based parties.
The award-winning idea, born out of a Drake entrepreneurship class and endorsed last month by judges for the Pappajohn New Venture Business Plan Competition, appears to be a unique version of the direct-sales method that’s been used for decades to sell things such as cosmetics and kitchen supplies.
Think Avon, Mary Kay or Tupperware, only with blankets and high-end infant gear.
Logo from Lincoln and Lexi