Medical franchises are just the latest in a long line of franchise opportunities that recruit licensed professionals as franchisees.
Doctors as franchisees? What will they think of next?
Actually, the idea of creating franchise opportunities that require licensed professionals in order to run isn’t new. This is a dynamic that has been going on for many years in other types of franchises. It is a very logical extension of franchising to create opportunities that require licensed medical professionals in order to operate (no pun intended) the business.
Franchising is based on the idea that a business opportunity can be created that functions under a common brand, with consistent operating methods and standards, and with a successful marketing program that will bring in the customers. There is no reason not to apply this model to the practice of medicine; at its most basic level, a medical practice is simply a sale of services. There are many franchises that successfully sell all sorts of services, so medical care shouldn’t necessarily be any different.