‎Fast Casual:
Just as some fast casual concepts have finally gotten the hang of successfully utilizing Twitter and Facebook to promote brand engagement, along comes Foursquare, a location-based social media application for smart phones.
The application encourages users to “check in” from wherever they are, including their favorite restaurant. Members earn points and compete to see who checks in to a particular location the most in a week, earning them the designation of “mayor.”
Restaurants can join in on the game by posting deals — such as free chips and salsa, given away through Foursquare by a Columbus, Ohio, Qdoba franchisee. More.